B2B online store development | Codan
Task
To take your business to a new level, develop a convenient B2B online store in the niche of industrial auto consumables, taking into account a large number of categories of specific products, division into retail and wholesale sales (more than 80%), as well as focusing on a growing assortment, attracting new customers and work throughout Ukraine with maximum emphasis on online processing of traffic and orders and inclusion of offline in exceptional cases.
Solution
We have developed the best B2B online store in the niche of consumables, tools, electrical equipment and auto chemicals for car and industrial equipment repair in Ukraine. The main emphasis was placed on the development of unique specialized functionality, which gave the client a wide range of tools for solving business problems and achieving goals.
- A slight “refresh” of the logo left the brand recognizable, but made it more modern
- A unique design taking into account the specifics of the product, B2B business, and the tasks of the target audience provides an intuitive interface for making wholesale and retail purchases
- A convenient 2-level menu with category thumbnails provides clear navigation among many categories and the ability to increase their number
- Simple filtering significantly increases the speed of selection among a large assortment
- Adaptive layout dynamically changes the content depending on the width of the user’s display - this allows you to work with the site from different devices, both PC and mobile. At the same time, the design was carried out according to the mobile first principle, because The main traffic in this niche at the selection stage is from mobile devices.
- The functionality of several closed prices, with the ability to see the price corresponding to the user group after registration automatically, depending on the data specified during registration, allows you to collect an extensive client base with which you can work in the future.
- Website programming with extensive product and order management capabilities in the admin panel
- Expanded functionality for pricing and closed prices, divided into retail and wholesale.
1 Home
Slider on the first screen with banners for specials. offers, also contains a “lead magnet”, which increases registration conversion. Top sales slider - contains the most popular products. The “Who is the product suitable for” block is important in specific niches, because allows you to increase relevance, showing that the user has arrived exactly there and will solve his problems. The benefits are designed with an emphasis on the company's unique selling proposition (USP), and also use the experience trigger, through the number of customers. The block with customer logos reinforces the past, placing emphasis on large brands that have already chosen this company, and also increases trust, because The reliability of the site's brand is automatically equated with famous clients. The delivery and payment block is displayed on the main page to show work throughout Ukraine, with an emphasis on the convenience and reliability of delivery and payment, which is important for wholesale purchases with a large receipt.
2 Catalog
Hidden price functionality - increases conversion in registering potential clients. The display of products with short descriptions that drop down when hovering over them and the presence of special tags makes selection easier. Dynamic price ranges help the user quickly find the right product. And flexible filtering of products based on many parameters makes the product selection process even more convenient.
3 Card Product
The B2B focus involves shipping large quantities at low unit costs. Therefore, we have implemented the ability to select packaging indicating the minimum lot for each of them, while each such item has its own price, as well as the ability to select the quantity that is included in the order. The product card contains the ability to add all the necessary information to make a purchasing decision: description, characteristics, video review, quality certificates and even instructions. All this, as well as marketing blocks of previously viewed products and related products, allow the user not to leave the site without registering or purchasing.
4 Cart and Checkout
The non-standard basket is tailored to the specifics of wholesale and retail sales, with the ability to adjust the number of units in the order. Placing an order (Checkout) with a choice of payment and delivery methods, with an emphasis on delivery by a regular partner - new mail. The order is completely carried out online - shopping cart, check-out, invoicing, order confirmation.
5 Popups
Pop-up Authorization and Registration forms, Forgotten password, Pop-up access to prices, we thought through every little detail so that the site accompanies the user along the entire path to purchase, making the user’s process of working with the site as clear as possible. Necessary prompts and forms reduce the involvement of client managers, in most cases involving them only when closing deals.
6 News and Blog
The section conveniently combines not only a blog with useful SEO articles, but also a company news feed.
7 Contacts
The Contacts page contains the output of the main departments not only with contacts, but also with photos of the employees responsible for them, with the possibility of additions. This allows clients not only to resolve issues as quickly as possible, but also increases confidence in the business partner. The page ends with a non-striking interactive map of directions to the main office, which is also a factor of trust, while not focusing on offline.