Consulting | Interior Fabrics

date
2015 year
Type of work
Increasing the efficiency (modernization) of the sales department

Task

Increasing the efficiency of the sales department staff of Interior Fabrics (the absolute leader of the textile market in Ukraine)

Solution

At the time the work began, the client already had both a vector of vision for the final result (what he wants to get as a result) and a high-quality product, as well as extensive experience and a volume of unsystematized developments, a very deep understanding of his business, competition in target markets and even a portrait of the target audience and their psychology. We also studied the customer experience of the target audience and by combining the client’s vision and sales techniques, based on modern technologies, the sales process became more systematic and effective.

  • Creation of a unified Web information base
  • Development of templated presentations for sellers, taking into account industry specifics and current problems of the furniture industry
  • A clear and accessible algorithm for conducting training events based on competitive advantages, adapted to market trends
  • Analyzing the performance of salespeople through webinars
  • Development of a methodology for increasing sales
Firstly, we received very unexpected results in some cases, of course, the format of work and evaluation of sellers from the outside is a very necessary and correct practice, and secondly, when you work with not just professionals, but people who are immersed in all the details of your company’s problems, then the result must be excellent. I consider our work to be very holistic and complete. What is also important: complete independence, high responsibility and focus on results. The results certainly followed. We feel like partners, we have learned a lot and of course we look forward to developing together in the future!
Read completely turn
SERGEY KOSTENKO
Director of Interior Fabrics
+ 31%
increased customer loyalty

1 Unified information base

Creation of a unified Web information base

2 Template presentations

Development of templated presentations for sellers, taking into account industry specifics and current problems of the furniture industry

3 Algorithm for conducting training events

A clear and accessible algorithm for conducting training events based on competitive advantages, adapted to market trends

4 Efficiency mark

Analyzing the performance of salespeople through webinars

5 Methodology for increasing sales

Development of a methodology for increasing sales efficiency

Technologies

Works:
Business and market analysis, HR Consulting
Technical implementation tools:
Video conferences (staff training) and Web conferences, testing - Webinar.ru (venue), Web information database - Google Disk, Methodology and assessment - in Google Docs.

Did you like the site?

Visit