Development of a corporate website for a medical center | MC "Mama"

Development of a medical center website

Creating medical websites is a labor-intensive process of creating an online service, the main goal of which is to promote a medical institution. Customers for the development of websites for the clinic are both public and private institutions working in the healthcare sector. When developing and creating websites for medical organizations, it is necessary to take into account all the features.

Development of a medical center website will be needed for:

• public and private hospitals, clinics;
• online pharmacies;
• laboratory and diagnostic centers;
• private practicing dentists;
• pharmaceutical enterprises;

Pros of creating medical websites:

1. Marketing – if the task is to develop a website for a medical center, then this allows you to attract more clients and gives you the opportunity to convey important information to more people. In this case, customers can be attracted through search engine promotion, contextual advertising, email newsletters and other digital channels. Using analytics, you can monitor how interested your potential clients are.
2. Comfort - a modern website allows you to get all the information people need online. In addition, the ability to create an online appointment with a doctor greatly saves time for both the client and the administrator of the medical institution.
3. Branding - a website allows people to become more familiar with the features of your business in the medical field and improves offline recognition. Also, the opportunity to view and leave reviews makes the relationship more trusting.
4. Access to data - the work of doctors themselves is greatly simplified, since there is no need to keep a patient’s card in paper form. Everything is completely in the computer, the doctor can make adjustments at any time. To automate data collection, it is possible to develop and connect a CRM system to your website.
5. A necessity, not an obligation. Nowadays, the functioning of a business directly depends on how it is presented on the Internet. You need to take care of your business, create the largest possible stable client base, so that in the future you only gain, and not lose, clients.

Appointment

The development of a corporate website makes it possible not only to indicate the work schedule of doctors, but also to make an online appointment or consultation with a doctor possible. For this purpose, professional developers create a special form with which clients have the opportunity to find the right doctor and choose the right time to visit him. An automatic accounting system allows you to avoid simultaneous registration of different patients with the same specialist for the same time.

Personal account

There are 3 options for using this function:

• client;
• medical;
• administrative;

Depending on who the personal account is intended for, its functionality is also developed. The process of creating such functionality is quite complicated, but it greatly simplifies the functioning of a medical institution offline in many ways.

Interaction with the CRM system. The development, creation and integration of CRM with the website will automate key processes and take customer service to a new level. This will make it possible to download price lists, client lists, current doctor appointments, hospital locations, and clinics.

Create a turnkey medical website. Features and development

Professional developers know that in order for a potential client to feel comfortable on a web page, they need to make it simple, understandable, but at the same time convenient and different from all the others.

The secret to the success of creating a clinic website lies in the following points:

• the creation and development of convenient navigation allows a person to quickly find the service he is interested in and get all the necessary information about it. Thus, the clinic page should have two main navigation menus: work and administrative. The first introduces visitors to the services of a medical institution. The administrative menu gives access to additional information.
• In the design process, an important point is the consistent presentation of information and a clear structure of the site. This will help improve your navigation in the future.
• detailed typification of services. For each service that is provided in the medical center, you need to create a separate web page. A haphazard description of various types of services on one page complicates the search and assimilation of information by a potential client.
• selection of suitable images. Visual content makes your website unique and inimitable, allows you to stand out among competitors, and wins the trust of customers. It is worth remembering that images with a large extension and volume significantly slow down page loading. Therefore, it is necessary to clarify to developers that they need to adjust image compression without losing the original quality.
• maintaining one style. Creating and developing a unique website for a clinic also means that all pages are designed in the same style. If the brand has its own unique colors, then it is important to transfer them to the website.
• presence of calls to action. Calls to action are buttons or links that encourage a person to order a service or make a purchase, leave a request or sign up for a consultation.

Website adaptation and development for mobile devices

An important point is that in the process of creating unique websites for clinics, the development of mobile applications should be thought out. The lion's share of Internet traffic comes from mobile phones; computers are used much less often, which is why you need to adapt the site for smartphones and tablets that run on the iOS and Android platforms. It is worth noting that creating a mobile application is more relevant for large network projects in the medical industry than for local businesses.

How to increase user loyalty and what module development is needed for this

1. Possibility of paying for services or goods online. The introduction of such a feature will bring a lot of benefits to both the client and the business owner. With the help of the implemented payment system, you can significantly automate financial processes in business, so if you are developing a corporate website for clinics, you need to take this into account.
2. PUSH notifications for web page users. Using this function, messages are sent privately to the client. This way you can be reminded about your scheduled visit to the clinic. This is more rational than sending messages by e-mail, since there they can end up as unread or spam; in the case of PUSH notifications, they reach the recipient instantly.
3. Ratings and reviews of doctors. Increasing trust from already regular customers and new ones has not been canceled. In addition, the likelihood that a large number of people can read a review about you and your professionalism significantly stimulates the doctors themselves.
4. Support chat on the website. The presence of a support chat on the site will allow you to quickly answer questions posed by the user, thereby getting more people interested in your services. At the same time, in order to save staff time, answers to standard questions from potential clients can be automated, while answers to specific questions should be given with the help of a specialist who is constantly at the computer.
5. Creation of a medical history database. The ability to view your medical history in your personal account plays a significant role in creating a corporate website for a clinic. The introduction of a digital database will save staff and clients from filling out cards manually, as well as from further loss.
6. News section. Where can customers find out news in the field of medicine or pharmaceuticals if not on your website? In addition, the news section will allow you to cover upcoming events in your medical facility.

Creation of corporate website design

A huge role in creating a medical services platform is played by the style and how it will be designed. Therefore, the following factors need to be taken into account:

1. Focus exclusively on best UX practices. The site interface must be made as simple and understandable as possible for the user. In order to get to the “personal account” or “make an appointment online” item, you need a minimum number of clicks.
2. Site identity. Your page should have a corporate identity that increases brand awareness and image, creating a clear picture of the business in the eyes of the client. Social networks, website, office interior should be made in the same style.
3. 3D design. Modern know-how in creating a unique website for a clinic. Specialists use 360-degree photo editing technology, which allows the client to virtually move into the room and recreate the picture of a potential future visit. This is called a three-dimensional tour, the technology is widely used when developing clinic sites in Western countries.
4. A large number of photographs. Using photographs you can significantly increase brand recognition and trust. Everyone has long known that images attract attention more than text, so where the client is too lazy to read, he will definitely look at the photo. 3 important points:

• the photograph must be taken by a professional and processed with high quality;
• the image must correspond to the text below it and fit harmoniously into the design of the page, not differ in colors;
• it should load as quickly as possible.

5. Interactivity. In order to establish an emotional connection with a potential clinic client, it is necessary to develop and further use unobtrusive smooth transitions, animations and live backgrounds, and the creation of websites with static pages is already a thing of the past.
6. Confirming certificates. When creating a website for a medical center, a mandatory condition is the publication of licenses to carry out medical activities from the Ministry of Health, as well as certificates confirming the qualifications of specialists from medical institutions. Since Google checks health-related sites for EAT - expertise, authority and trustworthiness, this is a must-have aspect.

Development of a corporate website for clinics and implementation of technical specifications is the prerogative of a professional project manager. To create a medical website you need to know and understand the basics; work in this direction from year to year could not pass without a trace. During this time, qualified SWOT project managers gained invaluable experience; through trial and error, and constant debriefings, they managed to improve the mechanism for creating unique clinic websites. Focusing not only on the client’s wishes, but also on the objective situation with the business, allows our specialists to quickly make adjustments to the process of developing a corporate website for clinics without harming the final product.

Turnkey medical website creation. SEO optimization methods and corporate website development for clinics

In this section, we will look at all the subtleties and nuances when creating medical websites and what needs to be taken into account when developing websites for clinics:

1. Use of readable links in the website text. Links to partner web pages or to pages with additional information are an integral part of the text. To improve rankings and user experience, URLs should ideally contain your keyword, be short, and be easy to read.
2. Site performance. In a search engine, a site's position largely depends on how quickly the page loads in the user's browser. Since May 2021, when forming search results, Google has prioritized site loading speed almost in 1st place. To improve performance, you should use fast hosting with a CDN, as well as improve your images and code. Its development is quite difficult, you need to attract specialists.
3. Using meta tag. Meta tags such as Title and Description are displayed on the search results page. At the same time, Description can periodically be generated automatically by a search bot from some parts of the text on the page, then Title is the main resource for the meta tag. It must contain a keyword, reveal the meaning of the text, and it must attract users to go to the page.
4. Using a secure protocol when creating a turnkey medical website. Today, almost no website or web page can function properly without the secure HTTPS protocol. Firstly, a secure protocol allows you to qualitatively protect the data of all users of a medical site, and also makes any financial transactions on the site safe. Secondly, in the absence of a security protocol on a site, when visiting a web page, the browser signals a warning, and this significantly reduces the conversion of the site.
5. Pursuing the concept of "obsessive optimization". SEO optimization plays an important role in online marketing, regardless of the industry. But it is worth remembering that the main task is to properly interest the user and provide him with access to the necessary information, but not to lure him to the site at any cost. Therefore, spamming keywords, using unnecessary links, and promising headlines are common mistakes that should be avoided.
6. Using SCHEMA.ORG. The use of a single standard semantic markup (SCHEMA) by the main search resources allows you to determine what the text is about. Standard HTML markup tells the browser how to display the page correctly. This way, the user’s search query can be answered more accurately.

What stages and what kind of turnkey medical website creation are used in SWOT

If we get down to business, we accompany the project from obtaining information and drawing up technical specifications to supporting the project after its launch. Each website development project is implemented by a team under the guidance of a professional project manager.

1. Stage 1 - market analysis and preparation of technical specifications. To create a medical website, it is necessary to obtain information from the customer, then the customer’s vision of the final result is clarified, the current state of the business is analyzed, and information about the nearest real competitors is collected and analyzed.
2. Stage 2 - development of a project for a unique web page interface design (taking into account the identity). The designer, taking into account the planned functions of the site, content blocks, and interactive capabilities, develops page layouts. We are talking about a personal account for receiving test results, customizable reminders about a future visit to the doctor. Then, based on this, the design of the administrative and user parts of the web page is developed.
3. Stage 3 - programming. Only after the design has been agreed upon by the project manager and the customer, the software for the clinic’s website is developed. This is the prerogative of the programming or development team. Projects are created on the basis of PHP frameworks. The overwhelming majority are open to introducing complex interactive elements onto the site, moreover, to integrating with customer databases.
4. Stage 4 – testing, bug fixing, correcting mistakes. Development is coming to an end, the completed site goes through several rounds of testing, the QA engineer tests various options for the site, thus identifying errors before the web page is launched.
5. Stage 5 - full post-launch support. The work of SWOT does not end at this stage, because after completing the development of a turnkey medical center website, we provide support and maintenance services for the site on favorable terms. In this case, we promote the site in all search engines, update the content, and provide software and server support.

If we create a medical website, this allows us to implement the following functions:

1. We create a window to register for a visit to the doctor or for testing. The client chooses the optimal time for his visit, leaves a request, first filling out a form with personal data. After this a confirmation comes. At the same time, the administrator receives confirmation in the form of an internal notification. Thus, this whole process happens quite quickly.
2. A column for the current appointment schedule of a particular doctor is introduced, indicating the period of his absence from the clinic (vacation, etc.). This information is almost always entered automatically from an existing database, but this can also be done manually. The site provides up-to-date information about the doctor’s free time, while non-working days are made inactive.
3. A button for viewing test results is displayed. In your personal account, you can view test results by first entering an additional password for this category of information.
4. Personal accounts of regular customers that connect to CRM. Almost every private medical institution has an already formed client base, so by connecting to CRM you can add information about previous visits to the clinic and information about the contract for the provision of medical services with the clinic to the personal account of a regular client. Connecting a CRM with specific capabilities, reports and documents that are generated independently allows the administrative side to work with a large amount of information.
5. Dashboards for partner clinics and connection to insurance company databases. In the process of developing a medical center website, an interface is created to perform each specific process. This is necessary to optimally configure work with counterparties’ databases, as well as to provide them with a limited (selected by the administrator) amount of internal information of the clinic via API.
6. Creating a section with thematic or information catalogs. It is necessary to create similar functionality to inform clients and bring them news in the medical field.

The development of a medical center website by a team of SWOT professionals makes it possible to implement the full range of the above functions for optimal configuration of the medical center website.

What else should you pay attention to if you are developing a website for a medical center or hospital?

Displaying an interactive Google map. It would be best to do this not only on the start page of the site, but also on each subsequent one. This will allow the patient to plan the optimal route in advance, and will also be a huge plus for the clinic administration. Also, directly on the map you can place a more detailed schematic explanation of the features of the clinic’s location, indicating all possible routes to get there. Such a map is added to the site only after the medical institution is registered in Google My Business.

Working out the features of the site footer

Few people know what this word means, so let’s explain. The website footer is the visual elements that are placed at the bottom of the page. It is completely normal for the footer on the “Home” page to differ from all others, both externally and in content. But according to the standard, it is made the same for each page of the site. What should its content be?

1. Information or link to a license regarding permission to provide medical services.
2. The logo and, so to speak, the motto of your institution, so that the client immediately forms an impression of the brand, is located at the bottom right of the desktop.
3. Availability of clinic branches in other cities, their addresses and current work schedule.
4. The rating of a medical institution is in most cases displayed in the form of stars, which are left next to reviews by clients.
5. Additional services menu - it is recommended to indicate not all services in it if there are really many of them, but only the key ones.
6. Information about the medical center's partners, social network icons, links to interesting articles.

The footer should not be too large and tire the client after familiarizing himself with the basic information, but only complement it.

In addition, important elements of the start page that significantly improve and expand its marketing features are:

• The presence of a chat icon, with the help of which potential clients can receive answers to their questions in real time. This makes the audience more loyal to the clinic and significantly increases the number of requests from the site. But there is also a disadvantage to this - one or more operators must constantly be on site and answer questions. It is worth noting that this development is extremely useful.
• Possibility of quickly ordering a call.
• Section "Promotions" or "Special offers". Most often, a slider helps to draw attention to them, but you can also build a separate block into the structure of the start page.
• On the “Home” page you can display the cost of the most popular services, as well as make a link to a separate section with a complete list of prices.
• The “News” or “Articles” block will fit optimally on the start page.
• Placing individual photos in a “carousel” format and the ability to go to the photo gallery page.
• Information about awards and certificates of the medical institution.

You can independently think through additional elements in the development of a medical center website and coordinate them with project managers so that they can implement them.

How does the process of developing and creating a website for a wellness center take place?

Development of a medical website has its own nuances:

the customer compares ratings and reviews of marketing agencies, choosing the most suitable one;

an agreement is drawn up for the provision of services for the development of a website for a medical institution (in most cases, the work of lawyers on the customer’s side);

payment for the provision of web studio services.

An important point when choosing a marketing agency is the experience of providing services of a similar format and their conditions.

Website development for a medical center occurs in 6 stages:

1. Coordination of tasks and preparation of technical specifications. In accordance with the wishes and vision of the client, the marketing studio prepares the task. An important point is that the more accurately the customer outlines the task, the less time it will take to complete it and possibly make amendments.
2. Design development. First of all, the design of the first page is created, after which it is shown to the customer for approval. Only after this specialists develop the design of internal pages.
3. Development of the layout process. At this stage, the pages are laid out and their adaptability is processed. First, the computer version of the site is created, then the mobile version.
4. Development of a programming model. The finished layout is installed on the CMS. The site takes on a physical appearance.
5. Entering information on the site. Content can be created both by employees of a medical institution and by specialists from a marketing agency (in most cases this is the prerogative of the latter). Prepared materials are posted on the website. When preparing texts on specific topics, you may need the help of qualified doctors.
6. Testing. The site's functionality is checked.

Following the above information, SWOT specialists can create a website for a wellness center. In order for the brand to be correctly and accurately represented on the Internet, it is necessary to order the creation of a unique corporate website from SWOT specialists. Creating a corporate website from scratch can take from several days to a month, it all depends on a pre-approved plan, taking into account all the nuances.