Results 2020 from SWOT digital: Client projects. Web studio results. Conclusions.
What do you remember about the crazy year 2020 for our company?
What happened was as predictable as a meteorite falling.
A meteorite killed the dinosaurs, and the COVID-19 crisis forced businesses to adapt to survive and evolve.
We not only survived and became stronger. Our resources were enough to help our Clients grow 2-5 times!
How? Now we'll tell you.
No good crisis should go to waste...!
Winston Churchill
Client projects
The most striking achievements of this year:
- At the beginning of 2020, we mastered the niche of international logistics services and launched a unique website for a transport and logistics company PearlLogistics. The simplicity of the site makes it easy to order any cargo: both container transportation and cars from the USA. Clients can be both businesses and individuals.
- Top furniture companies were helped during the lockdown (Zlatamebel.ua и Dommino.ua) implement the sale of a finished batch of goods through strengthening the “Sale” section. As a result, online sales increased 3 times compared to the previous period and additional sales managers were forced to join the department.
- After quarantine, we launched a redesign of the project Zlatamebel.ua. Let us remind you that this niche is “not created” for e-commerce, because the average bill is 40 thousand UAH. The result was received already in April 2020: an increase in online sales of +226% compared to the previous period.
- Created for a Ukrainian manufacturer of upholstered furniture Ukrizra website. Which has already been successfully launched thanks to the well-coordinated work of the marketing team and content direction. The growth in traffic and growth in positions on a number of usability indicators (according to SimilarWeb) emphasizes the level of the site.
- We developed a website for a young growing furniture brand in the HoReCa direction - Gaya Decor. The project was handed over to the Client at the end of 2020 and has already been completed and started.
- Gained experience in the medical field by creating a website for MC “Mama”.
At the same time, without any promotion, only due to the uniqueness of the site (interface and HTML layout code) and high-quality initial internal SEO optimization of the site, which we do in all projects, the site already occupies the TOP position for basic local search services in the target market . For example, for the key request “pregnancy management in Krivoy Rog”, it immediately occupies the first 2 positions due to competent optimization.
- Now up to 100 additional patients a year come from the site. Which gave the final return on investment in website development (ROI) - 510%.
- We finalized and optimized a beauty website for a barbershop Mr.Shakh, which, despite its simplicity, fulfills the main task - to sign up a client and brings up to 70 new clients per year, with an average frequency of 2 client entries per month. Now he is TOP 3 for various requests in his niche and is duly reaping the benefits of the work done and investments. The return on investment in the development and development of the site (ROMI) was 375%.
- Due to high-quality internal SEO optimization of the site (even without external promotion and advertising), the project already confidently occupies TOP-2, TOP-3 positions for all key queries in its niche - Krivoy Rog barbershops.
- We finalized and promoted startup projects - a service for ordering services and part-time work ManGoworks and others.
In summary:
- We have increased competition in the furniture niche for the benefit of the consumer
- Practiced your business intelligence by working in completely opposite niches (medicine, beauty, services, logistics)
- Gained experience in crisis management.
Thank you to our development team and clients for their trust and work!
Never, never, never... give up!
Winston Churchill
If you are wondering how we can help your business not only survive, but also increase sales/income during the coronavirus crisis using anti-corona crisis strategies that work? - Read on...
SWOT web studio results
And now about the results of the SWOT company, and not just our clients:
- Anti-COVID offer for business:
Launched a new anti-corona crisis product — allowing you to develop a competitive website (MVP) with an optimal budget and minimal launch time.
- It also provides for a convenient breakdown of payments over time, like a kind of “installment plan”.
- Changing the marketing model:
We abandoned the purely word-of-mouth marketing model, moving to an omnichannel one!
And we have already added a new channel for our project to the active marketing model (which was not previously developed) - SEO, passing 17 positions in less than 1 month (according to Google Search Console)!
- Developed the direction of SEO services:
After Update 2020 Google in May, our projects soared in positions and traffic, thanks to our own experience in website optimization. - Engaged in SERM and ORM marketing:
We also took up SERM and ORM, developing business accounts in popular channels of interaction with target audience. And we got actively involved in profile ratings. In particular, in just less than half a year (5 months) from the moment of registration, we have moved up in the IT ranking to quite decent positions, showing excellent dynamics:
- Web studios: at the end of 2020, SWOT (1278 points) surpassed the main direct competitor in the segment of developing unique websites for business - Vintage (1153 points) and took a place 5 positions higher.
And at the end of January 2021, we received an estimate of 1346 b. and have already surpassed their closest competitor in the ranking (Zetaweb), rising one page above the most expensive Web studio Vintage, and also surpassed many strong rivals in web development such as Fresh Design (1035 b.), Shop-Express (754 b.) and others.
- SEO companies: 1919 b. - higher than one of the leaders - Promodo (*at the same time, they also surpassed them in the ranking of Digital Agencies), as well as Brander, Seo.ua, Art Lemon, Artjoker.
- Digital agencies: in the final rating at the moment, we have already soared to 3265 bps, immediately above Art Lemon (3211 bps), and also surpassed such TOP companies as Turum-burum (1958 bps), Brander (2248 bps .), Promodo (1809 b.).
- Online store developers: And again they surpassed one of the key competitors in the professional website development segment, Art Lemon, already in the ranking of online store developers in Ukraine 2020, by as many as 12 positions:
- Thanks to joint efforts with partners, we reached the 2nd position in the home city of Web-production placement, after the company WebTech (*which was surpassed in the rating of Digital agencies), while also surpassing, according to estimates, a rather strong player Flabers.
Internal changes:
- Personnel changes. We, like many others, were affected by layoffs and some of our staff left us. We are now recruiting new specialists and preparing for new records.
- We updated business processes on the fly. We added the responsibilities of the parties to the contract and work standards, which made cooperation with the client more understandable and structured.
“The bottom line” is that we got a positive balance – there were more “+” than “-“.
Conclusions:
If you know how to analyze, then in any situation you win - “you get either experience or money.”
Kirill Kunitsky
What are the most valuable conclusions of 2020 and trends:
- Analysis, adaptability and flexibility are now the most valuable traits for business:
It is necessary to use various services for analytics: financial reports, end-to-end analytics, data from crm...and quickly make decisions based on the data - “It won’t be the same as before”:
The fatal mistake for many was “procrastination” - “delaying”. Someone hides behind excuses: “online doesn’t work in our niche” / “you don’t understand...”, or “everything sells well offline, why have a website” - A website is not a “magic pill” for business
The website will significantly increase the chances and protect the business from lockdowns and fluctuations in demand, but will not solve all your problems related to the quality of the product and service. - There is no need to “put all your eggs in one basket.”
Those who only bet online have dramatically rethought their business model. Now we receive requests “I urgently need to go online” and we cannot implement this instantly. - It’s better to make something cool from scratch than to patch up a sinking boat.
With the rise of digitalization, the consumer has become sophisticated: he is no longer satisfied with mediocre, clumsy websites. When we are asked to improve a bad website, we know that it is to no avail. If you save on the site, then you will definitely overpay in advertising: the site will not comply with Google rules and the cost of a click will be higher, the site’s position will be lower, because the basic SEO foundation was not taken into account in the design of the site. Therefore, “Saving for the future” and “saving for the future” are different things.”
By the way, our approaches have added a number of proven working strategies for increasing sales, market share and positions in a crisis, allowing us to grow more efficiently than in a growing market; only our clients have access to them.
Of course, here we cannot reveal specific anti-corona crisis digital strategies and tactics, because these are secrets - our Know-how, available only to clients.
Want to access them too? — Order a website and find out how to earn big and grow in a crisis when others are falling.
