be different
Unique site - working tool for achieving business goals
Unique site - achieving your business goals
Actual opportunity
Template websites have flooded the market, are difficult to remember, distrustful, and inconvenient.
Users decide whether to “stay?” very quickly - you only have 5 seconds. Standing out is a win-win strategy.
Template websites have flooded the market, are difficult to remember, distrustful, and inconvenient.
Users decide whether to “stay?” very quickly - you only have 5 seconds. Standing out is a win-win strategy.
Modern website requirements
A user who has seen a high-quality website in any niche raises the bar for his requirements for all websites.
Previously, it was enough to just create “some kind” of a website to sell. Now, if a website is made cheaply, they won’t buy from you or the marketing cost of orders will be on average 3 times higher.
A user who has seen a high-quality website in any niche raises the bar for his requirements for all websites.
Previously, it was enough to just create “some kind” of a website to sell. Now, if a website is made cheaply, they won’t buy from you or the marketing cost of orders will be on average 3 times higher.
Google and visitors love unique websites!
> 400 Projects
You get not only expertise in web development, but also in marketing and strategy, experience in more than 20 niches and the skill of creating the best websites, solving non-standard business problems.
iClub
Problem:
Develop a website for a growing network of mobile equipment stores, focusing on smartphones and accessories for Apple, in order to stand out among competitors with similar business models. Use the style of the current brand book.
Decision:
We coped with the task - based on an analysis of competitors and Top players, we developed a website that is different from competitors, bright, minimalistic, with ambitions for leadership in the niche.
- Unique modern UI/UX website design based on the latest trends, behavioral scenarios and a slight “refresh” of the brand’s corporate style. The intuitive interface takes into account all the details when choosing a gadget and makes the purchasing process as simple and convenient as possible;
- We used functionality popular among competitors (MVP) and a number of features from leaders in the e-commerce mobile technology market such as Citrus, Rozetka, etc., such as displaying model color options in the catalog, blocks of marketing promotions, etc.
- We implemented a wide functionality of discounts and prices with exchange rate conversion.
- A convenient personal account, as well as a “Don’t leave the site” pop-up, are aimed at increasing the customer’s lifetime value (LCV).
Drop1.top
Problem:
Develop a new website design for a powerful dropshipping platform to increase registration conversions and increase the number of service users to improve positioning and take the business to a new level.
Decision:
An in-depth analysis of the site’s history, the portrait of the target audience, the specifics of the client’s services and his business, made it possible to formulate a unique selling proposition for the service and integrate it into the relevant interface of the site, making solving user problems as simple and convenient as possible.
- A usability audit based on user analysis and segmentation provided an understanding of behavioral scenarios and triggers of the main groups
- Prototyping (UX) of the main pages with a non-standard interface, where the main user actions are carried out (Home, Catalog, Offer Card) provided an intuitive interface and placed emphasis on the USP
- A unique UI design preserving recognizable elements of the brand’s corporate identity made it possible to obtain an original “packaging” and increase usability
- Adaptive layout of the main pages with a unique design made it possible to achieve ease of use of the site from major devices. The emphasis was placed on PCs and mobiles, where the percentage of usage is higher.
- The implementation of the layout with a strong sense of functionality made it possible to obtain a convenient and simple interface for all user groups and achieve the initial goals.
- The client liked the developed interface of the catalog and offer cards, so in the future it was used not only for unregistered, but also for authorized ones, where more information and all hidden data are already revealed to them, which increases the number of registered users (partners). Thus, the dropshipper’s account comes with a new expanded catalog and offer cards.
The task of creating a user-friendly interface for the dropshipping platform was not an easy one. The guys did it - the design was done in the brand’s corporate style, they were able to make a complex interface easy and understandable even for a beginner!)
Alexander
Tech Lead Drop1.top
Repair-24
Problem:
Make a technically complex project as simple and understandable as possible.
Decision:
A comprehensive solution with the formation and implementation of a unique selling proposition (USP) in the interface and functionality of the site based on an in-depth analysis of the company’s business and services.
- Interface design based on dynamic prototypes with the creation of a behavioral scenario
- Unique design
- The adaptive version makes the site convenient for PC and mobile gadgets
- Simple and convenient navigation to find the tools you need
- Functionality of a closed site
- Integration of the site with 1C and individual modules (Binotel, Jivosite, LiqPay)
- SMS notifications to clients
Studio SWOT has developed a website for providing equipment repair services “Repair 24”. The project is unique, there are simply no analogues to it in the Ukrainian segment of the Internet. We spent a long time choosing a contractor who could implement our idea at an adequate cost. But even with the high cost, the agencies were not ready to delve deeply into the essence of our project.
From the first meeting with the head of the SWOT studio, it became clear that a completely different approach was being used here. Thoughtful, attentive to specifics
our niche and task. As a result, it was not just our idea that was realized, but a project drawn up jointly. The result was an excellent synergy between our experience in the niche and the experience of SWOT specialists in creating conversion websites. The longest stage of work was the joint, very detailed preparation of the project specifications. But it was worth it. Many nuances that were completely unclear in our idea received sufficient concrete implementation. I really liked the work of the designers and layout designers, which required almost no changes. In programming we were able to find the optimal technical implementation option. I can confidently recommend SWOT to those who need a high-quality selling website.
Alexander Prokudin
Director (CEO) at Master Engineering LLC
Codan
Problem:
Develop a convenient B2B online store in the industrial auto niche to take your business to a new level. Taking into account the large number of categories of specific goods and a growing assortment, division into retail and wholesale sales and work throughout Ukraine.
Decision:
We have developed the best B2B online store in the niche of consumables, tools, electrical equipment and auto chemicals for car and industrial equipment repair in Ukraine.
- Light refresh of the logo
- A unique design taking into account the specifics of the product, business, and the tasks of the target audience provides an intuitive interface for making purchases
- A convenient 2-level menu with category thumbnails provides clear navigation among many categories
- Simple filtering significantly increases the speed of selection among a large assortment
- Adaptive layout allows you to work with the site from different devices
- Website programming with extensive product and order management capabilities
- Expanded functionality of pricing and closed prices, with division into retail and wholesale
The developers tried to understand the goals and objectives of our business. All our tasks for the implementation of this project/site were completed. The project turned out to be high quality and successful. Now Codan is the most convenient and best-functioning online store in our niche, and my colleagues and I think, not only in Ukraine. We are confident in the success of our joint project!
Natalia Pukhalskaya
Founder and CEO at Codan
MC Mama
Problem:
Develop a website for a medical center for girls to be No. 1 in the geographic segment, to be unique. At the same time, the business has ambitious plans to expand its geography, up to the most competitive markets.
Decision:
The client already had a deep understanding of not only the business and competition in the target markets, but also the portrait of the audience, their pains, reasons, aspirations and design vector - Gbar’s favorite project. By integrating this with modern technologies and UI/UX design, we got an effective website for the purposes of business and audience. Now a business receives up to 8 entries per day from the Internet and more than a hundred per month. The client did not compare the increase in efficiency with the previous site, because... there wasn't even a registration form :)
- Design of the main pages of the site based on UI/UX and an example of Gbar style
- Adaptability for easy work from any device, at any time
- Implementation of simple website content in the admin panel
- Integration with CRM Yclients made it possible to implement convenient online booking of an appointment with a choice of free time and specialist
- As a bonus, the client received an animation for loading (preloader), in the form of an animated icon on the background in a single corporate color.
I would like to express my deep gratitude to the Swot Digital Marketing agency ❤️ The guys made our website from scratch, we are 1000% satisfied with the result. I would like to note some points thanks to which the Swot Digital Marketing team managed to conquer us 😊
- Contact with the client. It was very important for us to do everything at the highest level (we had a sad experience with another agency and an old site). The guys collected the necessary information very carefully and in detail and they completely managed to feel our main values and bring them to life!
- Working on creating a website. For us girls, it was important to understand all the difficult tasks involved in creating a website. We were worried about everything, starting with drawing up the technical specifications))) But we went through all stages of the work so competently, clearly and easily that for us the cooperation was painless and very, very pleasant.
- Honest and transparent. In general, this point is implied by itself, but remembering past bitter experience, I will still point it out. A huge plus is the payment system and clear payment calculation system! No hidden fees, unclear bills or money scams! It is possible to choose a payment plan.
- Force majeure and problems. For me, the biggest indicator is how the company can solve problems and force majeure. Fortunately, we didn’t have any global problems, but a couple of unforeseen situations happened (on our part). The guys always met us halfway; there were no problems in reaching an agreement or finding a compromise.
As a result, we have a wonderful website, I don’t hesitate to say the best in its niche!! Many thanks to the Swot Digital Marketing team for your cooperation ❤️
Nadezhda Sirotkina
Director of MC "Mama"
Mr.Shakh
Problem:
How to sell premium quality men's hair salon services for a completely new brand, with a minimum of information and the absence of CRM, IP telephony and a small budget for starting a young business. The goal is to receive applications by phone.
Decision:
The effect of “expensive packaging” based on the development of a unique website according to the latest trends in web development allows you to maintain focus and sell the service without further ado using only 4 screens.
- Modern, flat, UI/UX design combined with laconic text and unique photos.
- Adaptive layout for all devices, with an emphasis on the most common versions of smartphones among the target audience (Samsung and iPhone) and fullscreen presentation with layout animations create the desired positioning.
- Phone and address in the header, as well as target action buttons in all blocks allow you to effectively receive orders at every step.
- Google Analytics provides insight into performance.
After the main launch:
- The site is integrated with CRM to receive applications/records in CRM.
- The Services screen has been improved with a convenient implementation in drop-down areas of service descriptions developed on the basis of semantics, as well as an emphasis on the duration of the service to emphasize its value.
I'm happy with the site! Quickly eliminate small details that the customer does not like. They constantly refine, improve and optimize the site, even when you are already satisfied with everything! They are looking to the future to make the site top. Always support, advice, etc...standard prices. Satisfied!
Armen Shakh
Manager and creator of "MR.SHAKH Barbershop"
Zlatamebel
Problem:
become the best brand in the premium upholstered furniture segment on the Internet and increase offline sales
Decision:
We exceeded expectations, not only increasing offline sales, but also being one of the first to sell a premium product online. Our specialists “packaged” the product and created the leading corporate website in Ukraine and the best in the CIS in the premium upholstered furniture segment, which embodies the Internet strategy in action.
- Logo redesign with the creation of a new light corporate identity
- Unique website design, where every step of the user is thought out to the smallest detail and leads to a purchase
- Adaptive layout makes it easy to use on PCs and smartphones
- Programming new functionality and increasing website speed simplifies the choice of expensive upholstered furniture
- The know-how filtering solution once again proved the level of our team (this was considered impossible for the CMS used)
- Integration of modules (IP telephony, online chat, CRM and email marketing) improved interaction with customers
- Maintaining high positions in search engines
- Creation of unique videos and articles for the website
- Continuous improvement of the project with the introduction of more effective solutions
SWOT created a modern, minimalistic and lightweight design for the new ZlataMebel website, providing the most intuitive and convenient site navigation in the furniture industry of Ukraine. They coped with the task - to make sure that the site did not directly sell, but aroused the desire to come and buy the company’s products in the salon. They understood us, the new style is what we need!
YURI YAVORSKY
Director of Economics of the ZLATA MEBEL Factory
Dommino
Problem:
make Dommino (a young brand) a leader in the middle price segment of the upholstered furniture market and increase sales.
Decision:
We did this by developing the best online store for upholstered furniture in the CIS, a leader in Ukraine.
- Design (UX) of an intuitive interface based on behavioral scenarios that are understandable even to children
- Development of several unique design options (UI)
- The site's responsiveness allows you to make purchases from different devices
- Programming advanced functionality
- High flexibility in managing your website, products and orders
- Convenient site navigation and product selection thanks to filtering
- Innovative product configurator allows you to choose color and other pricing options
- Ensuring high positions in search engines from the back-end
- Creating unique video content and writing articles
- Comprehensive know-how solutions made it possible to speed up the purchase decision by 6 times
- Corporate support for the project allows you to constantly improve its efficiency
SWOT is the best developers in Ukraine. They have created the best website in the furniture industry. I am proud of these energetic, meticulous, dedicated people. The younger generation should follow this team as an example.
Gavrosh Vitaly Nikolaevich
Company director
Furniture
Problem:
Create a website that will allow you to sell premium cabinet furniture to order. Reveal to the client the value of the product in order to justify why he is paying not $2000, but $5000 and ensure a sale or bring him to the salon.
Decision:
An in-depth analysis of the specifics of the business, product and competitors, as well as the target audience, made it possible to form a unique selling proposition (USP) and implement an emphasis on it in the structure and functionality of the site.
- Logo redesign more consistent with the client's premium positioning
- Unique UI/UX design, with the development of a style based on benchmarking in our other products, in particular upholstered furniture, allowed us to obtain a unique style
- Convenient navigation and structure of the site and pages, where each page emphasizes the advantages of the company and product
- Functionality for selecting product bundles and breakdown into bundles in filtering
- An informative section of materials and components with an emphasis on high quality and a wide range to suit every taste
- Personal account for partners (designers) with display of order statuses
- Functionality of a closed website with display of prices for managers
- The adaptive version makes it easy to use the site from smartphones and tablets
- Integration of Bitrix24 CRM and individual widgets.
I spent a long time choosing a contractor to create a new expensive corporate website. I settled on SWOT for several reasons:
- they are the only ones who regularly called back after the first conversation and offered cooperation;
- Without even making a penny in advance, their Skype specialist gave me enough time to dive into the specifics of my business, understand the tasks I set for the site and formulate a detailed technical specification. Sometimes it seemed to me that the guys were more into my business than I was))
- Valuable (and logical) recommendations were provided for developing the site so that the site would turn out not the way I want, but the way the market would like it to be;
- convenient payment method divided into 6 payments. This made it possible to look at a more expensive product without thinking about how to quickly take money out of the business.
During the work, my expectations were met: the well-coordinated SWOT team completed the work stages on time, always answered calls and promptly texted me on Skype, and often prompted me regarding issues that required my solution.
The site turned out to be decent and beautiful. I hope it will be sold after the launch.
Vitaly Durov
Director (CEO) and founder (Founder) at Mebelitto
Eurosofa
Problem:
To develop a unique online store of upholstered furniture from Ukrainian and Polish manufacturers, ensuring sales based on an emphasis on expertise in the niche and the features of a wide range of recliners and leather sofas.
Decision:
Elaboration of the structure and functionality of the site based on an analysis of the business and product advantages allowed us to create a simple and convenient site with an emphasis on a unique selling advantage (USP) - a wide range of affordable premium furniture, leather sofas and furniture with advertisers and smart options.
- Light refresh of the logo
- Thanks to the convenient structure of the site and pages designed with an emphasis on benefits, the user can quickly find answers to all questions that may arise
- Unique design tailored to the client’s target audience, product specifics, with an emphasis on the USP
- Convenient navigation and filtering by product makes it easy to find the right product among a large selection
- The site not only “sells online”, but also increases offline conversion through a special implementation of the contacts section
- Installing analytics and widgets to improve user experience and increase site usability and conversions
I decided to choose SWOT studio after several conversations with their manager. During this conversation, I saw their highest competence in the field of Internet marketing and website building, the ability to delve into the specifics of the product and market, and offer effective solutions. He also provided high-quality, unwavering, and logical answers to my many questions about the new site. As a result, small enough for such a project
terms, a new online store "Eurodivan" was created. And one more important point. Previously, when working with studios and specialists in the field of Internet marketing, problems regularly arose - missed deadlines, a huge number of obvious bugs, the conversion of the completed site was worse than the old one... Therefore, based on past negative experience, I spent a lot of time on discussion of the nuances and our actions in case of violation of deadlines or problems with the quality of execution. All these precautions were completely useless. SWOT specialists met the deadline, made the site in accordance with the technical requirements, at the acceptance stage we carefully checked the site after delivery and there were practically no bugs or glitches. Thanks to their manager and their team for a great job.
Alexander Zhuravlev
Founder and CEO at Eurodivan
Factories Rata
Problem:
Develop a website for a furniture factory producing upholstered furniture and furniture made of natural wood, with a limited budget, in order to “refresh” the brand, give it the opportunity to compete online in modern conditions and take the business to a new level.
Decision:
Solution: We developed a new, competitive, modern website to breathe new life into the brand.
- Based on the analysis of competitors, we determined the minimum level for a competitive website (MVP), which made it possible to optimize the budget;
- Unique, minimalistic design of the main pages while maintaining a recognizable corporate identity;
- Convenient navigation not only in the menu, but also in the additional category navigation block on the main page for visual learners;
- An original, light catalog with horizontal filtering and displaying a thumbnail photo of the product in the interior when hovering over it;
- Adaptive layout for ease of use of the site from any device;
- Simple filling functionality in the admin panel;
- Integration of IP telephony and simple, convenient ordering, with sending a request to the manager’s email and to CRM (Bitrix24)
- We implemented basic pricing functionality with a choice of fabric colors and options in order to select the optimal configuration and complete the order online.
Utorova
Problem:
Develop a website for a growing bedding brand with a wide range of premium products.
Decision:
Having one category of products, premium quality - bed linen with a wide range, for the client’s business task we have developed an original, convenient and modern sales page, best suited for a given fixed budget and quick sales.
- Design (UX) of the structure and interface based on an in-depth study of the behavioral scenario allowed us to obtain a logical and understandable structure, consistently answering the client’s questions on the page
- A unique UI design reveals the advantages of the product and the company. Adaptive layout ensures ease of selection and ordering even from mobile phones.
- An original implementation of filtering products on a landing page, broken down into categories
- Simple filling of goods in the admin panel allowed filling and launching in the shortest possible time
- Convenient order functionality through a pop-up window, where information about the product and its price is pulled up
- All orders are uploaded in a convenient form into a structured spreadsheet file in Google docs (which is convenient for a young business that does not have a CRM) and duplicated by email, this simplifies further work with them for managers.
3 months - new company, major brand.
This review is the story of how the SWOT team became the impetus for the development of the Utorova brand.
It all started with a question, can you make a couple of edits to the site and led to the fact that in 3 months of cooperation, the SWOT team created an excellent site on which customers can now conveniently choose products and make purchases. Even on sleepless nights, the guys worked on the site of my dreams. Gave recommendations
based on visual design, photo content and description, which will work best. They supported us in difficult situations and helped us not just as developers. The most important thing is that thanks to the support, thanks to the changes that were implemented on the site, our company developed and grew. We have launched a new line of children's products and 2 product lines: bed linen and children's furniture. We have introduced a lot of other resources to help our clients receive the best service. Helped in selecting advertising contractors. I know many teams, contractors and large companies that develop websites, but I don’t know a single one, except the SWOT team, that will fully invest not just in development, but in business development. No one worries about how my project manager Alena and team leader Sergei Grebenyuk worried about all the results. All the implementations that have now been made on the site exceed any expectations. The way his team does everything quickly and efficiently is truly admirable.
Many people can create a simple website, landing page or online store, and there are even many templates from which you can make a website for yourself. BUT! No such solution will meet the needs of your business in your market. Only a deep analysis, studying offers in the segment of your wear, studying your characteristics and much more was found out by the SWOT team before they made “THE IDEAL offer” that our clients need now, that the Utorova brand needs.
How often have I encountered the pain of a developer not understanding what your business needs. Or the developers do what you wanted, but not what your business needs. After all, it often happens that even the business owner and marketing team do not fully know what will be best for your business. And only the SWOT team was able to find a solution, implement it and even do much more than was initially announced. And in the end you get the most ideal website and a new round of development for your business. I am sincerely grateful to the entire team for their patience, work, results, help, support, impetus to a new round of development, the fact that thanks to you the beds from the Utorova brand will move to their new homes))
Yaroslava Utorov
Director and creator of the Utorova brand
Pellet company
Problem:
Develop a website for a new brand for the production of equipment and pellets in the growing niche of alternative fuel - pellets. At the same time, it is necessary to demonstrate the advantages of a specific type of pellets (from husks) over others, as well as to implement a convenient breakdown into different packaging of pellets.
Decision:
We have developed one of the best websites for pellet equipment and pellets.
- Unique UI/UX design based on behavioral scenarios of the target audience allowed us to shorten the user path to order
- Based on an in-depth analysis of the products, we formed a unique selling proposition (USP) for the client’s products on alternative energy sources, as well as the site as a whole, which allows us to complete all the buyer’s tasks on a turnkey basis.
- Adaptive layout allows you to conveniently explore the assortment, select and order products from any device.
- The improved, convenient admin panel allowed us to fill out and launch the project in the shortest possible time
- Custom functionality, tailored to the tasks of users on the site, allowed us to leave only the functions that users need to effectively solve their problem.
Tour365
Problem:
The client asked to redesign one website “Truskavets 365”, and in the future it is also possible to redesign other separate ones for each direction (Truskavets, Vorokhta, Kyiv, Chernigov), because past sites have been deprecated to make them more modern in style and responsive.
Decision:
We reviewed the Client’s business problem and proposed combining 4 websites/business lines into 1 - a single brand website. This allowed not only to save the budget 4 times by developing 1 instead of 4 sites, but most importantly - to work better with new and existing clients and increase repeat sales to a loyal target audience:
- Designing the interface and convenient unified structure of the new website
- Light logo redesign
- Drawing a unique design based on studying the best working solutions of competitors (Booking, Tripadvisor, etc.), allowed us to obtain a new, more modern style for the brand, uniform for all geographic areas of business
- We created an intuitive interface based on design, based on the adaptive layout of the site
All this made it possible to achieve the effect of a “refresh” of the brand in the eyes of the target audience and expand it by adding a younger generation. And it resulted in an increase in the number of online applications, both due to new clients and existing ones (increasing LCV).
I would like to thank Sergei and the team for their work. The work deserves respect. The design of the site is done with high quality, I hope the aesthetics, usability and all the ideas put into this project will bear fruit. I would like to note the loyalty of the Swot team; some work was completed that was not part of the original plan. There was full support in all matters related to development, almost around the clock :)
Vladislav Fedyukin
Assistant to the owner of the Otdykh365 hotel chain
Shopping center networks
Problem:
A client who has several shopping complexes wanted to develop several websites for them. In order to familiarize visitors and tenants with information about these shopping centers and their advantages.
Decision:
We proposed a more convenient and cost-effective solution based on the development of a landing page with content functionality that allows you to fill out and place landing pages for each shopping center.
- We carried out a unique design based on an analysis of the behavioral scenario, the client’s proposal and the advantages of shopping complexes. This made it possible to develop a unified landing structure for all shopping complexes.
- Performed adaptive layout of a unique design
- We implemented functionality for filling landing pages in the admin panel, which allows you to easily and quickly fill out all shopping center landing pages in the admin panel.
You guys are great! Thank you!
Olga
Mall network manager
Mango
Problem:
To create the most convenient service for ordering services in Ukraine with a wide range of categories, which in the future will be able to surpass its competitors.
Decision:
Development of a modern freelance service, with an emphasis on a “fresh” brand, simple navigation and transparent (for users) logic of work, optimization of speed and adaptability to ensure the ability to work at any time, anywhere.
- Non-standard naming and logo design, through positive associations
- Unique and modern UI/UX design based on behavioral scenarios made it possible to obtain the most intuitive interface
- Designing a simple and clear structure
- Adaptability for all devices and cross-browser compatibility
- Reliable functionality for creating profiles of Customers and Contractors
- Convenient task creation
- Simple selection of Contractor based on bidding and comments
- Payment system integration
- Transparent and well-thought-out feedback functionality (ratings and reviews) for Customers and Contractors that encourages integrity and responsibility.
Repair-24
Problem:
Make a technically complex project as simple and understandable as possible.
Decision:
A comprehensive solution with the formation and implementation of a unique selling proposition (USP) in the interface and functionality of the site based on an in-depth analysis of the company’s business and services.
- Interface design based on dynamic prototypes with the creation of a behavioral scenario
- Unique design
- The adaptive version makes the site convenient for PC and mobile gadgets
- Simple and convenient navigation to find the tools you need
- Functionality of a closed site
- Integration of the site with 1C and individual modules (Binotel, Jivosite, LiqPay)
- SMS notifications to clients
Studio SWOT has developed a website for providing equipment repair services “Repair 24”. The project is unique, there are simply no analogues to it in the Ukrainian segment of the Internet. We spent a long time choosing a contractor who could implement our idea at an adequate cost. But even with the high cost, the agencies were not ready to delve deeply into the essence of our project.
From the first meeting with the head of the SWOT studio, it became clear that a completely different approach was being used here. Thoughtful, attentive to specifics
our niche and task. As a result, it was not just our idea that was realized, but a project drawn up jointly. The result was an excellent synergy between our experience in the niche and the experience of SWOT specialists in creating conversion websites. The longest stage of work was the joint, very detailed preparation of the project specifications. But it was worth it. Many nuances that were completely unclear in our idea received sufficient concrete implementation. I really liked the work of the designers and layout designers, which required almost no changes. In programming we were able to find the optimal technical implementation option. I can confidently recommend SWOT to those who need a high-quality selling website.
Alexander Prokudin
Director (CEO) at Master Engineering LLC
Drop1.top
Problem:
Develop a new website design for a powerful dropshipping platform to increase registration conversions and increase the number of service users to improve positioning and take the business to a new level.
Decision:
An in-depth analysis of the site’s history, the portrait of the target audience, the specifics of the client’s services and his business, made it possible to formulate a unique selling proposition for the service and integrate it into the relevant interface of the site, making solving user problems as simple and convenient as possible.
- A usability audit based on user analysis and segmentation provided an understanding of behavioral scenarios and triggers of the main groups
- Prototyping (UX) of the main pages with a non-standard interface, where the main user actions are carried out (Home, Catalog, Offer Card) provided an intuitive interface and placed emphasis on the USP
- A unique UI design preserving recognizable elements of the brand’s corporate identity made it possible to obtain an original “packaging” and increase usability
- Adaptive layout of the main pages with a unique design made it possible to achieve ease of use of the site from major devices. The emphasis was placed on PCs and mobiles, where the percentage of usage is higher.
- The implementation of the layout with a strong sense of functionality made it possible to obtain a convenient and simple interface for all user groups and achieve the initial goals.
- The client liked the developed interface of the catalog and offer cards, so in the future it was used not only for unregistered, but also for authorized ones, where more information and all hidden data are already revealed to them, which increases the number of registered users (partners). Thus, the dropshipper’s account comes with a new expanded catalog and offer cards.
The task of creating a user-friendly interface for the dropshipping platform was not an easy one. The guys did it - the design was done in the brand’s corporate style, they were able to make a complex interface easy and understandable even for a beginner!)
Alexander
Tech Lead Drop1.top
Jango
Problem:
create a competitive solution among freelance service platforms in Ukraine.
Decision:
Comprehensive development of a unique website (branding, prototyping and design, layout, programming) according to the current requirements of search engines to obtain a more convenient, interesting and fast website.
- Creating a memorable name (naming) and logo design
- Intuitive interface based on prototyping and unique design allows you to quickly and easily create tasks
- Convenient auction system for determining the optimal cost of work and selecting a contractor
- An effective system for accepting work and paying for orders (integration of payment systems)
- Functionality ensuring easy communication between employer and contractor
I am satisfied with the result of the work performed. The site is made with high quality and is easy to use. All issues were mostly resolved online, via email, which was very convenient for me. The initially set goals and objectives, as well as those that arose during the work, were quite successfully implemented. The technical specifications were exceeded, which is good news. The work was carried out and completed on time, and often earlier than planned. It's nice to work with people who know their business well.
Peter Zdesenko
Founder of Startup
Pearl Logistics
Problem:
To develop a competitive website for a company with transport and logistics services for the delivery of various types of cargo from all over the world to Ukraine, with ambitions for leadership in the niche. The main tasks of which are: familiarization with the company’s services; show that this is an official white company and attract new customers.
Decision:
Since the company does not have a direct competitor with the same range of services, we analyzed competitors in individual areas and realized that to quickly launch a competitive option, the best solution is a unique website with basic functionality, which, given the current level of competition, is sufficient for an effective launch and will allow scaling and promote the project in the future. The new website solves the business tasks assigned to it - information, image and ensures the attraction of customers.
- A unique UI/UX design based on the development of behavioral scenarios provided a simple interface to minimize the path and effectively solve user problems on the site
- Modern, high-quality “packaging” not only informs about the company’s services in a convenient and understandable structure, but also shows the reliability and serious level of the company, emphasizing that this is an official white company
- Adaptive, cross-browser layout makes it easy to work from any device at any time
- Only the functionality required by users is defined, which makes solving the problem as simple and fast as possible with an emphasis on conversion to requests.
- Attracting customers is ensured by convenient and accessible submission of key information and conversions through application forms and a contact button
- Site requests are sent to the manager’s email address.
- The convenient WordPress admin panel made it easy and quick for even an ordinary employee to populate a website in just 1 day, without having a qualified content manager, which is important for a young company.
We express our gratitude to the company for timely and modern solutions for developing a website for Pearl Logistics LLC "Pearl of Logistics" https://pearllogistics.com.ua/ The work was done with high quality and all explanations and consultations were received during the cooperation.
Olga Lunyova
CEO of Pearllogistics LLC
Drop1.top
Problem:
Develop a new website design for a powerful dropshipping platform to increase registration conversions and increase the number of service users to improve positioning and take the business to a new level.
Decision:
An in-depth analysis of the site’s history, the portrait of the target audience, the specifics of the client’s services and his business, made it possible to formulate a unique selling proposition for the service and integrate it into the relevant interface of the site, making solving user problems as simple and convenient as possible.
- A usability audit based on user analysis and segmentation provided an understanding of behavioral scenarios and triggers of the main groups
- Prototyping (UX) of the main pages with a non-standard interface, where the main user actions are carried out (Home, Catalog, Offer Card) provided an intuitive interface and placed emphasis on the USP
- A unique UI design preserving recognizable elements of the brand’s corporate identity made it possible to obtain an original “packaging” and increase usability
- Adaptive layout of the main pages with a unique design made it possible to achieve ease of use of the site from major devices. The emphasis was placed on PCs and mobiles, where the percentage of usage is higher.
- The implementation of the layout with a strong sense of functionality made it possible to obtain a convenient and simple interface for all user groups and achieve the initial goals.
- The client liked the developed interface of the catalog and offer cards, so in the future it was used not only for unregistered, but also for authorized ones, where more information and all hidden data are already revealed to them, which increases the number of registered users (partners). Thus, the dropshipper’s account comes with a new expanded catalog and offer cards.
The task of creating a user-friendly interface for the dropshipping platform was not an easy one. The guys did it - the design was done in the brand’s corporate style, they were able to make a complex interface easy and understandable even for a beginner!)
Alexander
Tech Lead Drop1.top
Repair-24
Problem:
Make a technically complex project as simple and understandable as possible.
Decision:
A comprehensive solution with the formation and implementation of a unique selling proposition (USP) in the interface and functionality of the site based on an in-depth analysis of the company’s business and services.
- Interface design based on dynamic prototypes with the creation of a behavioral scenario
- Unique design
- The adaptive version makes the site convenient for PC and mobile gadgets
- Simple and convenient navigation to find the tools you need
- Functionality of a closed site
- Integration of the site with 1C and individual modules (Binotel, Jivosite, LiqPay)
- SMS notifications to clients
Studio SWOT has developed a website for providing equipment repair services “Repair 24”. The project is unique, there are simply no analogues to it in the Ukrainian segment of the Internet. We spent a long time choosing a contractor who could implement our idea at an adequate cost. But even with the high cost, the agencies were not ready to delve deeply into the essence of our project.
From the first meeting with the head of the SWOT studio, it became clear that a completely different approach was being used here. Thoughtful, attentive to specifics
our niche and task. As a result, it was not just our idea that was realized, but a project drawn up jointly. The result was an excellent synergy between our experience in the niche and the experience of SWOT specialists in creating conversion websites. The longest stage of work was the joint, very detailed preparation of the project specifications. But it was worth it. Many nuances that were completely unclear in our idea received sufficient concrete implementation. I really liked the work of the designers and layout designers, which required almost no changes. In programming we were able to find the optimal technical implementation option. I can confidently recommend SWOT to those who need a high-quality selling website.
Alexander Prokudin
Director (CEO) at Master Engineering LLC
Pellet company
Problem:
Develop a website for a new brand for the production of equipment and pellets in the growing niche of alternative fuel - pellets. At the same time, it is necessary to demonstrate the advantages of a specific type of pellets (from husks) over others, as well as to implement a convenient breakdown into different packaging of pellets.
Decision:
We have developed one of the best websites for pellet equipment and pellets.
- Unique UI/UX design based on behavioral scenarios of the target audience allowed us to shorten the user path to order
- Based on an in-depth analysis of the products, we formed a unique selling proposition (USP) for the client’s products on alternative energy sources, as well as the site as a whole, which allows us to complete all the buyer’s tasks on a turnkey basis.
- Adaptive layout allows you to conveniently explore the assortment, select and order products from any device.
- The improved, convenient admin panel allowed us to fill out and launch the project in the shortest possible time
- Custom functionality, tailored to the tasks of users on the site, allowed us to leave only the functions that users need to effectively solve their problem.
Codan
Problem:
Develop a convenient B2B online store in the industrial auto niche to take your business to a new level. Taking into account the large number of categories of specific goods and a growing assortment, division into retail and wholesale sales and work throughout Ukraine.
Decision:
We have developed the best B2B online store in the niche of consumables, tools, electrical equipment and auto chemicals for car and industrial equipment repair in Ukraine.
- Light refresh of the logo
- A unique design taking into account the specifics of the product, business, and the tasks of the target audience provides an intuitive interface for making purchases
- A convenient 2-level menu with category thumbnails provides clear navigation among many categories
- Simple filtering significantly increases the speed of selection among a large assortment
- Adaptive layout allows you to work with the site from different devices
- Website programming with extensive product and order management capabilities
- Expanded functionality of pricing and closed prices, with division into retail and wholesale
The developers tried to understand the goals and objectives of our business. All our tasks for the implementation of this project/site were completed. The project turned out to be high quality and successful. Now Codan is the most convenient and best-functioning online store in our niche, and my colleagues and I think, not only in Ukraine. We are confident in the success of our joint project!
Natalia Pukhalskaya
Founder and CEO at Codan
How many it costs?
We develop high-quality websites of all types, of any complexity.
Online sale of a wide range of goods/services.
Fast Home
To quickly start working online and test the profitability of a niche. Your first sales online. Unique design and adaptive layout of 2-3 key pages, applying styles to the rest, standard functionality of a simple engine (CMS), starting integrations.
from 1,5 month
$432 x6 payments
Unique Optimal
Effective start of online sales in competitive niches and taking your business to a new level. Unique design and adaptive layout of the main pages, standard functionality of a scalable CMS, 1 simple non-standard module, basic integrations. Possibility of improvement.
from 2 months
$625 x6 payments
Unique Pro
Make yourself known loudly. Maximize your business goals and sales. Working out the smallest details: Prototypes of the main pages, unique design and adaptive layout of all pages, non-standard functionality and admin panel, all required integrations.
from 3 months
$817 x6 payments
Presenting the company in a favorable light to increase offline sales, attract customers, partners and increase loyalty.
Fast Home
To quickly start working online and test the profitability of a niche. Unique design and adaptive layout of 2-3 key pages, applying styles to the rest, standard functionality of a simple engine (CMS), starting integrations.
from 1,5 month
$373 x6 payments
Unique Optimal
Effectively attracting new clients/partners in competitive niches and taking your business to a new level. Unique design and adaptive layout of the main pages, standard functionality of a scalable CMS, 1 simple non-standard module, basic integrations. Possibility of improvement.
from 2 months
$542 x6 payments
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Unique Pro
Make yourself known loudly. Maximize your business goals and sales. Working out the smallest details: Prototypes of the main pages, unique design and adaptive layout of all pages, non-standard functionality and admin panel, all required integrations.
from 3 months
$700 x6 payments
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Online platforms for solving various problems.
Unique Start (MVP)
Minimum functionality (MVP) for a competitive and quick launch in your niche, with the ability to develop and scale the site. Unique design and adaptive layout of the main pages, basic functionality, scalable CMS, basic integrations. Possibility of improvement.
from 3 months
$922 x6 payments
Unique Pro
Maximum level of development for large-scale projects aimed at leadership in a niche. Make yourself known loudly! Working out the smallest details: Prototypes of the main pages, unique design and adaptive layout of all pages, non-standard functionality and individual admin panel (CMS), all required integrations.
from 4 months
$963 x8 payments
Selling page of a product/service with high conversion.
Promotional website - to increase brand awareness.
Fast Home
For quick online launch and testing of a niche. Your first online orders. Unique design and adaptive layout of up to 5 key screens, submitting an application, without admin, initial integrations.
from 0,5 month
$118 x4 payment
Unique Optimal
Effectively receiving applications in competitive niches and reaching a new level. Unique design and adaptive layout of up to 7 main screens, submitting an application, content in the admin panel, basic integrations.
from 1 month
$173 x4 payment
Unique Pro
For complex products/services and maximizing business and sales goals. Make yourself known loudly! Unique design and adaptive layout of all screens, non-standard functionality and admin panel, all required integrations.
from 1,5 month
$263 x4 payment
Warranty. Reliability.
All obligations will be formalized in a formal contract. Our company’s contract is based on the best business practices in IT, protects your risks and contains a transparent assessment of timing, cost and guarantee.
We comply with the budget
The cost of the project is based on labor costs, is optimized and does not exceed the figure specified in the contract. And you can directly influence the budget by suggesting changes.
Fixed deadlines
Clear deadlines are important for business. Therefore, the deadlines are fixed in the contract with the calendar plan and are observed as much as possible.
Warranty service
Free technical support and advice on website operation throughout the entire warranty period.
Development
How our sites reach outstanding results?
How we achieve high results?
All that is needed
for an effective website
and even more!
Immersion into business. Understanding consumers.
To achieve the goals of the project, we help create technical specifications (TOR) based on the analysis. We dive into the Client’s business, analyze the niche, audience and product. We use our approach to “packaging” - we study behavioral scenarios, working solutions of competitors (benchmarking), differences between business and product to create a unique competitive advantage (UCA) in development.
Strategy
Unique competitive advantage of SWOT websites
Design Working solutions of competitors Customer Experience Site Operational Excellence Business and product features Unique selling proposition
eye-catching style. Intuitive interface.
We create a unique design for the target audience and product in order to solve their problem in the shortest possible way and differentiate from competitors. We design the interface based on behavioral scenarios and create a website style based on updating your corporate identity. Our sites are beautiful and convenient, different and memorable, so users buy and return to them.
Design Tools
Figma
Photoshop
Illustration
experienceDesign
adobe firefly
Website conversion (CR) into orders
Market average
Our projects / to the past
unique site
smart design
Repeat purchases (ATR)
Our projects
Convenience from all devices.
Effective interactive
The design layout is as unique as possible. A responsive website will display perfectly on any device (PC, tablet, smartphone), resolution and popular browser. We don’t create meaningless Wow effects when users enthusiastically leave the site without making a purchase, without understanding what they want from them. Our effects are aimed at solving the user’s problem on the site, so each interactive effect pushes towards a solution and increases conversion to the next action.
Progressive layout technologies
HTML 5
javascript
CSS 3
SASS (SCSS)
Canvas
angular.js
JQuery
Responsive
SEO promotion effectiveness
(attendance)
Custom functionality of any complexity. What needed by the user.
We create a custom solution for your business to automate and simplify regular/complex procedures. We will create any functionality to make the process of achieving goals for users as simple and convenient as possible.
Speed of making purchasing decisions
Speed of making purchasing decisions
Back-end
Technologies
Convenient admin panel management of goods, orders and filling.
Filling with products and content, managing sections, filters and working with orders is more convenient than ever. We have taken into account all the details. Orders and Clients are saved in the appropriate sections. We do not “reinvent the wheel”, but provide a flexible, rapidly developing solution - we use current versions of popular engines (CMS), which saves you money and time, allows the site to keep up with technology requirements and does not tie you to the developer.
Popular engines (CMS) and frameworks
All necessary integrations.
Pro accounting and sales tools.
All necessary integrations.
Pro accounting and sales tools.
We will make any integration to improve interaction with users and sales management: accounting systems, CRM, delivery and payment, IP telephony and online chat, email and SMS distribution, analytics services. This will help you make sales more efficiently, keep better records of them, and simplify the filling and administration of trading activities.
We carry out any website integrations
Quality
High quality.
Economy is gone.
We develop a website according to progressive web development standards.
Before being transferred to the Client, the project undergoes 2 stages of internal testing (Alpha). This improves final quality and speeds up acceptance and launch.
QA x2
Website from SWOT - Unique competitive advantage
your business.
SWOT for all website development options provides a unique product [Website 3.0] that matches the latest trends in your niche, web development, e-commerce and search engine recommendations.
3in1
Analysis
niche, product
and business
Consulting
on Web strategy
Development
Website
Large-scale experience
We actively cooperate with many Top companies in our niches.Our specialists performed business analysis, strategic research and website development for large businesses and market leaders.
No. 1 producer of iron ore raw materials in Ukraine, Top 10 in the World
The largest online store in Ukraine
The largest metal producer in the world
One of the leaders in the production of metallurgical raw materials in Ukraine
Leader in the production of upholstered furniture in Ukraine, developing in Europe
One of the largest technology networks in Ukraine
No. 1 on the Ukrainian interior textile market.
Our differences
Why it's worth ordering a website from SWOT?
Relevance and effectiveness 3+ years
We develop a website according to modern web development standards, on an up-to-date CMS and realize your sustainable competitive advantage. Therefore, it remains technically relevant and effective for ~3 years. You can simply get sales, even without modifications.
Performance & Scalability
We select technical implementation for the future of business development. We build a development strategy in several steps. Finding a balance between functionality and speed. We ensure job stability. The site will confidently cope with growing traffic loads, functionality and number of products.
Website optimization up to +39%
We develop according to the current requirements of search engines. We transfer the SEO results of the previous site. The uniqueness of the code and progressive development standards give an increase in organics of up to +39%. Unlike templates/designers, a unique website has ample opportunities for technical and search engine optimization (SEO).
Individual study
When developing, we take into account the product and target audience, the specifics of the business and working solutions of competitors. This allows you to achieve goals and solve business problems, to distinguish yourself from competitors. And a project manager works with you.
Optimal price / high quality
You get on average +25% more. By optimizing business processes, you pay only for high-quality development, without overpaying for a high-profile brand and an office in the capital. And the price of competitors for similarly high quality is + 20-60%.
100% project completion
We always fully fulfill our obligations and bring projects of any complexity to the final result. We provide comprehensive advice and assistance with the launch, from development to the sales department.
Our differences
Awards
View awards
About Us they say
Our success story
Projects
Repeatedly awarded
as an industry leader
Nominated as
reliable performer
Мы in touch
Website development in Kyiv and Ukraine
Today, a business operating without an online component is doomed to failure. Your own website is an integral part of modern business. And the quality of website development largely determines its positioning and business success. Therefore, the development and promotion of a website with a unique design and adaptive layout is no longer “know-how” or an indicator of the arrogance of business owners, but a necessary basic condition for its profitability. Website development for business allows you to partially transfer work online and automate some processes, which in turn allows you to solve a lot of problems:
- direct online sales, in some cases even without the presence of an offline store.
- increasing demand and awareness of a brand or online store by posting interesting articles on the website (blogging, etc.) and attracting targeted traffic;
Developing a website for a business in Kyiv significantly adds dynamism to a business and makes it possible to make a significant leap in development and popularity. Creating a website in Kyiv, where there is high competition in almost all niches - it is best to trust real professionals, since you need to take into account the wishes of the customer and the needs of potential clients, as well as competition. You don’t just need to create your own website, but also the professionals from the SWOT web studio can win the hearts of customers and convince them to make a purchase with the help of a well-developed business website.
How to create a unique website? Development stages and where to start
Website development almost always begins with proper planning and defining the goals of your business. This will allow specialists from the marketing agency to express all their thoughts and vision of creating a unique website, and you will be able to make sure that nothing important will be missed during the development and promotion of the site, and ultimately, after developing a unique website with adaptive layout, you will receive a reliable working tool for further business development and scaling. The main stages of creating a website are:
- planning;
- design;
- development;
- testing;
- launch;
The development of a unique website begins with determining the target audience, the site’s immediate goals, the functionality that will be presented on the site, as well as the budget that you are willing to invest in the development and promotion of the site. Thus, you and your team of specialists will be able to create a project plan and rationally distribute resources. In addition, at the first stage of creating a unique website, the possibility of its further maintenance and development with the help of specialists is discussed. It is better to close this issue at the very beginning of work, so as not to return to it in the future.
Prototyping and website design (UX/UI) is a very important part in website development. At this stage, specialists design the interface based on an analysis of the target audience and its behavior, the best working solutions of direct and indirect competitors. At this stage, the structure of the site as a whole (navigation) and individual pages is determined, how and where the content and functionality will be placed. Next, based on the prototypes, a unique website design is created, the website’s style is worked out, taking into account the brand’s corporate identity, which refreshes it taking into account modern design trends, the appearance of graphic design elements is worked out, and the web page is previewed for external perception in terms of style and convenience potential clients, so experts determine which version of the style and interface of key pages of a unique website design will be most successful on the part of a potential client. It’s worth remembering that the website design should not only be beautiful, but also convenient and functional.
Website layout is a consistent, structured combination of all website elements (such as images, headings, subheadings, tables, information graphics) using the HTML markup language and the CSS page appearance description language. It is worth noting that a mandatory requirement for search engines and users is adaptive layout. Adaptive layout means that the developed site will automatically adjust to the parameters of the device from which it was accessed, and the design of the site can change depending on the actions of users on the site. This is very convenient because, for example, smartphones cannot open the computer version of the site. Adaptive layout is very necessary for modern website users, since they have the opportunity to view the site from any device. Today, adaptive layout is an integral part of the turnkey website development process.
Website programming – this stage includes writing program code and creating the structure of sections and web pages of the website, connecting the functionality to the design layout. This is also called the implementation (“stretching” or “fitting”) of the layout. At this stage, various technologies are used, depending on the needs and goals of the project.
Testing a unique website allows you to make sure that it works correctly. At this stage, various technologies are used - testing functionality, performance, security, and checking the functionality of filling the site with information through the admin panel or automatically, if provided.
Launch or release is the final stage when the site is created, tested, filled out and, accordingly, ready for further use by real users. It is published on the customer's hosting or server.
It is important to understand that each of these stages is important for successful development and the key to further effective website promotion. At the same time, depending on the needs of the customer and his budget, various approaches and methods can be chosen to reduce the overall time for creating a website and optimize the budget. In addition, the customer can order further support / maintenance of the functioning of the website. This is often used when developing a website in Kyiv.
To develop a turnkey website, you need to understand exactly what kind of website you want for your business. It is worth noting that turnkey website development will allow you to obtain a completely ready-made web resource that will fully meet the expectations and requirements for doing business. Depending on the specifics of the business, one of the types of sites can be selected as a solution:
- Landing page. Developing and promoting this website will not take very much time as it is a simple website consisting of 1 landing page created specifically for a specific target audience and product. By developing a unique website of this format, you can significantly increase the number of product sales and promote interesting promotional projects or promotions. Turnkey website development of this format is typical mainly for representatives of micro and small businesses, less often for medium-sized ones.
- Business card. The development of a unique website of this type will also not take too long, because... There are few pages on it. A business card allows potential buyers to get acquainted with the company and the list of services provided or goods sold, but it will be impossible to place an order on such a web service. Development of a turnkey website of this type is typical for businesses that do not want to significantly transfer their business online, as well as invest money in the development of an online business, but simply to identify their business on the Internet, of course, a business card website has a rather low efficiency and is not popular, but in turn, in the future, if desired, such a site can be transformed into a corporate site with a catalog by adding a catalog.
- Catalog. Development and promotion of a website in the form of a catalog implies that the website presents visitors with a catalog of certain products/goods or services. After creating a website, further optimization of the developed website allows you to attract traffic and potential customers can easily find your products through search engines, which allows you to attract a large number of buyers.
- The online store is intended for direct trade of goods on the Internet. Often, when developing a unique turnkey website, it means that the Customer has a large assortment of products for sale. Today, this is the most popular online commerce option for selling products from different brands and manufacturers. Online stores are mainly used for retail.
- Market Place. Allows you to unite Sellers or Service Providers and potential Buyers/Customers. This can be either an online store or a Web service, or less often a platform with functionality filled with different Sellers or Contractors.
- Web services and portals. Developing websites for businesses of this format is quite difficult. The peculiarity is that the development and promotion of such a site is a more difficult task, because there is often no ready-made and understandable usability for it, so at the first stage more attention is paid to the concept, during which a detailed technical specification is created, based on an analysis of the audience, existing solutions and interface design. Developing a unique website using this approach makes it possible to solve user problems in the shortest possible way, based on the design of non-standard/complex interfaces. The functionality of the site allows you to sell products or services, informs you about promotions and offers, and most importantly, the creation of a unique site in the format of a Web service or portal ensures convenient interaction of feedback between the seller and the buyer.
Website design as a key element in creating a web resource
Turnkey website development also includes website design. Some specialists (a significant minority) treat this stage with complete disdain. A unique design is like a visit to the big world; it makes the site recognizable, original, and different from its competitors. If you turn to a professional web designer, then the brand and company will be very recognizable. A unique design is developed through the precise implementation of all stages of creating a corporate identity for the site. First of all, you need to create a layout, then select examples of existing website styles that both the customer and the contractor like, then select fonts, sketch out the basis for the first page, and then the whole design.
What does the customer win in this case:
- awareness is growing;
- the appearance of the site is created solely according to your own taste;
- unique design allows you to further develop the company’s corporate identity;
- the site is easier for potential clients to use (UX design);
- The result is a better website, and the overall level of the company in the eyes of customers increases.
Therefore, by creating a unique website design, you can forget about the problem of website recognition for a long time. In addition, many businessmen use a unique website design to develop a company’s corporate identity (development of corporate ethics, color design of uniforms, etc.)
How to choose a style for website design
Creating a website includes choosing a style; 2 websites are best suited for this:
From the above resources, you need to select 15-20 examples of stylistics or a complete corporate identity. Then, it is recommended to structure the options you like according to the following columns:
- link to example of style;
- advantages of a specific style;
- disadvantages of a specific style;
- other opinions;
- rating from 1 to 10;
From this list you need to choose the most optimal option, which will later be the basis for the design.
Creating a website logo
Turnkey website development also includes the development of an original logo, and at this stage it is necessary to linger and make every effort. Ideally, website design or stylistic selection begins with a logo.
You need to start making a logo by searching for examples and hand-drawn drawings of the logo. You need to select about 15-20 suitable options.
In the process of developing a website with adaptive layout, and specifically when creating a logo, you need to make your own sketches by hand, and therefore look for suitable options by type, in certain cases, take the unique design of a web page as an example. When studying examples of selected logos or when familiarizing yourself with the logos of competitors’ websites, you need to work out the main idea of your logo. It is desirable that the logo reflects the features of the services provided or goods sold.
Creating a UX website layout
Website creation also includes the development of a UX layout. A layout is a visual set of blocks, thanks to which you will be able to create a high-quality website in the future. In simple terms, a layout is a drawing of a future website. To create a layout, you need to have a UX designer on your team.
An equally important point in the development and promotion of a website is the choice of colors. If the customer has an offline business, it is worth taking into account the design colors of the store or outlet so that offline and online can somehow be linked. If a business is created from scratch, then it is worth choosing colors that best suit the product being sold or the services provided.
Turnkey website development, among other things, involves writing technical specifications to the designer. What should be indicated in it?
- Link to the company logo in AI format, in vector.
- Selected specific colors, if there are several or many of them (in most cases this is the case), you need to indicate the order or priority of their use.
- You can specify which fonts to use on the site, and also specify additional options for replacing them.
- The website styles that the customer liked are indicated.
- Be sure to write down the customer’s wishes regarding website design.
- Will there be an adaptive layout of the site?
Provide examples of sites and their features:
- the design of which the customer absolutely does not like, he would not want something similar to turn out;
- visually liked web pages;
- what absolutely cannot be used when creating a website design;
- wishes regarding certain elements;
- site font size;
- requirements for brightness, contrast, color combination.
- indicate the required width of the pages and its overall dimensions.
- features of the mobile version of the site (based on adaptive layout) - if there are wishes for the mobile version, they should also be described in the designer’s specifications, since the use of the site on mobile phones will be more than 80%.
Website programming
The process of website programming is a very important stage, which completely connects the management system, design, and website interface into one whole. At this stage, the so-called “logic” of the site is finalized (the general idea of creating a site with adaptive layout is fully realized), algorithms for user interaction with the site and the relationship of the page with external resources are implemented. We can safely say that this stage is the final one in the entire long chain of website creation and development.
The main tasks set for a marketing agency programmer are adjusting the speed of a website with adaptive layout, setting up a CMS, and implementing all security elements. In order to ensure uninterrupted operation of the site with maximum efficiency, programmers need to take into account possible peak load on the site, take into account its structure and other technical features that may affect the full functioning of the system. This greatly affects the traffic to the web service, ease of use, as well as the confidentiality of data from potential clients and site visitors.
Thus, what programming language will be used plays a big role in the process of creating a website. It is worth noting that website development includes the use by developers of 2 main parts of programming, which are maximally connected with each other - the server (back-end) and the user (front-end).
Back-end
When developing a turnkey website, namely when implementing a server part, programmers most often use the PHP language, since today many experts consider it optimally convenient for both developers and customers. Systems created in this language are deployed on many servers running on a variety of operating systems. The cost of creating a website in this case is much lower for the customer, because the Python language is simple, accessible to all programmers, concise, contains many libraries of ready-made solutions, and this process does not take too much time and effort. The likelihood of making an error is reduced, and accordingly, time is not spent checking and troubleshooting problems in the system as a whole. At the same time, the creation of a website by programmers takes place in more depth, because... marketing agency specialists pay maximum attention to the functionality of the site and the safety of its operation.
Front-end
Creating a website by specialists from a digital agency web studio is a complex process, so you need to pay maximum attention to each stage. The back-end part (programming) may not play any role if you do not provide secure and uninterrupted access to it from the user. This problem is solved by developing a front-end - the front part that allows the user to interact with the functionality. In the process of creating an online business, in particular front-end coding, many different languages are used, such as standard HTML and CSS, progressive versions are HTML5 and CSS3, as well as the rapidly developing and popular among developers JavaScript. The key requirement for a modern website is responsiveness, thus ensuring that the site can be used by many mobile devices. The work of the software part is available for evaluation by the user only indirectly, the user part is visible to him immediately - everything is visible from the first page of the unique site.
The user will be able to see all its pros and cons directly, and therefore you need to understand that the quality of front-end development is always under close control.
The role of errors in website creation
In the process of website development, making changes and discussing them prior to this is an integral process. Many customers react extremely negatively to this, saying that the deadline for launching the site is increasing, etc. Of course, to some extent they can be understood, but on the other hand, identifying errors and making corrections allows you to prevent them in the future. In addition, when developing and promoting each site individually, errors are also mostly different. Also, the lion's share of identified errors comes from the customer, who passes on his comments to the developer, and they are finalized. It is almost impossible to test all the functions of a website after development is complete, so it is in the interests of the marketing agency to provide a warranty period. Many people make another serious mistake - the site lacks a unique design. This undoubtedly has a bad effect on the functioning of the web page, and will not be of any use.
An important aspect that should not be forgotten is adaptive layout. The main goals of adaptive layout are to ensure the ergonomics of the site and a significant increase in conversion on the part of the user, regardless of what device the user is visiting the site from. Also, developing a unique design is the basis of a successful web page. The design of a website with adaptive layout plays a vital role in its promotion, and its poor development or its complete absence leads to the loss of the target audience, which uses mainly mobile devices. In addition, adaptive layout should go in unison with other website creation processes, since after its development is completed, implementing adaptive layout will be much more difficult and problematic.
Difficulties in creating a website
Website development and promotion is inextricably linked with the emergence of various kinds of obstacles. Even strict adherence to the development plan for a unique website cannot fully protect against failures and errors. Thus, it is necessary to correct errors and make adjustments to the operation of the site as they occur. In addition, almost every marketing agency provides the opportunity to maintain a website after it is transferred to the client, thus accompanying its functioning on an ongoing basis. Many customers take advantage of this opportunity; it can save them from a long search for a new marketing agency, and also allows them to significantly save their finances.
It is also important to create a unique website design to stand out in a specific niche.
If you are interested in how much it costs to create a website, then this is a very difficult question; pricing for the services of the SWOT web studio is individual in each individual case. Our marketing agency has extensive experience in developing a turnkey website, so the price of creating a website is higher than that of competitors. Before asking yourself how much it costs to create a website, you need to get a clear plan for its development and promotion from SWOT specialists, since adjustments may be made that will immediately affect the cost of creating a website. The average cost of developing a website in Ukraine for a business is 5000-6000 thousand dollars, but the price also depends on the business for which the website is being developed and on the customer’s willingness to invest a specific amount in the website. One thing remains unchanged, SWOT specialists providing services since 2017 will create the website of your dreams and be able to take your business to a completely new level
