Design and engineering - a sales tool
How many of you have often thought about how to make your website sell more? It seems that sales texts were ordered, and there is search optimization, and contextual optimization in Google, Yandex, you do it regularly, the result is sales fall and fall. "What to do?" - you say, the result is that your site is inconvenient to use and its design does not attract the attention of customers. You will learn about what design techniques help your website sell and what design is in this article.
What is design?
Combining all design techniques correctly and beautifully, building a website that is convenient for any user, and correctly combining information - these are the basics of design. If you need a website that really sells and performs its functions, you need to pay attention to these details when choosing and approving a design.
Contrast effect
A large number of experts in the field of “user experience” (User Experience) argue about which color has the best influence on purchasing decisions, but most studies have shown that it is not color that is important, but contrast. Using different colors on your website helps draw attention to what is important, thereby calling the user to action. The main thing in this case is not to overdo it with flowers.
Another contrast technique is to highlight important text. bold. Such highlighted fields help information to be remembered and drawn to certain details.
If you learned using a regular word processor, your style probably evolved from what you thought was more readable.
Content Hierarchy
Another important aspect of creating a website is building the correct content hierarchy.
Highlighting the text with headings and subheadings allows the visitor to better navigate your site and perceive information more easily. The title will contain your selling text and thereby the chance of selling your product increases significantly. But you should not forget that the text should be convenient for the reader, both from the visual side and from the content side. Basically, no one will read the entire text, but the information on the site is also used by search engines, so you should not neglect their design.
Visual design, infographics
Just text and headings are not enough. In order for the convention to be better perceived by the reader, you need to choose the right visual accompaniment for it, helping to create an emotional connection to the text, and simply so that your visitor will enjoy being on the site. Infographics are a good visual accompaniment - a visual way of presenting information. Good infographics greatly influence positive reviews on your site, and simply whether your user will return to the site.
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