5 principles in content strategy that will make your business cooler

Content marketing has recently become one of the main tools of brands’ marketing strategy. If you don't already know what it is, then in general:

Content marketing is a long-term marketing strategy aimed at increasing trust and attracting potential brand customers based on a set of marketing techniques for creating and disseminating information useful to the target audience.
Essentially, this is a technology for attracting consumer attention to a brand by presenting valuable information in the right light.

If you're not already using content marketing, now is the time to start. One of the main reasons:

Content marketing allows you to expand your available demand capacity: use in promoting your product Not only limited "hot" traffic, i.e. direct, selling requests (high-frequency), and and “warm” traffic or the so-called “long tail SEO” promotion (mid-frequency and low-frequency), which greatly expands your funnel and allows you to offer your products and services to a larger market.

This information will be useful for those who do regular content for various web resources. If you run your own blog or groups/pages on social networks, then you will probably be interested in learning about Western tricks for generating quality content.

Let's start with the basics. Before you start creating any content, you should have a strategy ready. Use 5 cool principles that we spotted from the best Western sites.

5 main principles for creating a content strategy

1. Use numbers in your title

This allows the user to see the rules of your content and realize that it will take him little time. Moreover, the numbers themselves are quite a strong trigger. People want to see a number that will determine how quickly they spend time reading (“The 5 Best Marketing Principles”) or achieving results (“Learn a New Skill in Just 5 Days”).

2. Use infographics

People by nature tend to perceive pictures more than text. An example of this is primitive people who created their first infographics in caves. Remember popular magazines: editors always use separate pages with infographics, where a brief outline of some top topic is made. Agree that you don’t read the articles themselves in magazines as diligently as you do these pages with infographics, which convey the whole essence to you in a minute.

An excellent service for creating useful informational pictures would be the service http://www.easel.ly - very intuitive. The service has many templates that will allow you to quickly convert your idea into colorful infographics.

3. Save users time: create Leaderboards

This could be a short table with the results. In this way, you help the person to compact the whole essence of the idea in his mind, saving his time. When you open news about the results of a sports competition in your Facebook feed, first of all your eyes look for the result: who won and with what indicator. And then you can dive into the details of the article (if time permits). In the same way, when you read an article about the results of a test drive of several crossovers from different companies. You will be glad to see for yourself at the end of a lot of text the final table of results with a comparison of the main parameters of cars.

4. Look at the “Popular” section of a company similar to yours

Well-known companies have already prepared an excellent basis for you to create their content. In addition, you can be sure that the “Popular” section contains articles with a high degree of requests. Half the work is done: you already know the topics that interest your audience. Give your opinion on this topic.

Advice: focus on Western companies so as not to be like your direct competitors.

A paid service for social channel analytics and content marketing will help you with this. BuzzSumo, which will show the currently most popular materials (articles) in your direction. Or for free - it’s trivial Google, just enter your query in English and see the TOP-3, and then translate and rewrite their content.

5. Filter your content by Maslow's needs

This is a really cool feature and few people use it. Firstly, it will help you better understand your audience. Secondly, you will be able to further focus even more on those you need.

“Whoever owns the information owns the world.” And those who know how to manage their content will be ahead of the competition.

Therefore, content marketing is one of the key tools of modern marketing for building a powerful brand and its positioning. A strong, well-designed blog is one of the important components of modern successful websites and brands. Its functionality should include, in addition to the usual materials design tools, also the functionality of capture elements (banners, forms) and Call-to-Action (CTA) at the end of the article, which, after a competent summary of the meaning of the article, may contain a transition to your product/service. An excellent example among our projects is the blog of a premium upholstered furniture brand Zlatamebel, in which, through consideration of the most popular questions of the target audience, the advantages of the brand’s products are revealed and the company’s products are offered as its best solution.

Of course, the goal of content marketing is to ultimately sell your product or service through a profitable presentation of information, presenting it in a favorable light as a solution to the problem of the target audience. Therefore, this tool works only if you have a well-developed conversion site; this is the only way you can turn the interest of site visitors into orders. Otherwise, you will simply drain all the collected traffic, unless you have an information resource. If you want to sell more, don’t forget the main task - create an effective selling website with functionality for content marketing, incl. blog tailored for it, and based on it, work on strong content marketing.
Make content marketing part of your company's marketing strategy by developing a website with strong content marketing tools.
High sales!