Poor design and ergonomics as a “total mistake”
The increase in the number of factors that are considered by search engines when distributing sites has led to the fact that the foundation of work on many projects that are credited for promotion in SEO companies lies in the study of open errors. We are talking about design, ergonomics and site structure.
Poor quality design
In this case, we are talking about the unsuitability of design as a component of a selling website. From here we can take away the immense interest of the graphic component instead of the emphasis on processing. Inconsistency in the presentation of the site, the use of an “outdated” template solution, poor-quality layout, etc.
The consequences can be very different - from problems with displaying some elements both on gadgets and in browsers, which immediately gives a negative perception of the appearance of the site to users.
Site structure problems
Controversial navigation, lack of CNC, unclear distribution of requests across pages and contingents - all these are errors that are associated with the structure. Correcting the errors listed above can lead to improved search rankings and increased traffic with virtually no influence on external factors.
If we are talking about an online store, then all these errors will greatly influence the potential client/buyer, which may prevent them from finding a product that suits them, which means that the growth of customers will be reduced, as well as the conversion rate will decrease and potential income will be lost.
Content on the site
Typically, work on improving content is carried out only once and the main problems arise due to the insufficient volume and low quality of texts on various information pages. This factor negatively affects ergonomics (usability).
In addition, proper classification of web content, the use of internal linking, tags and other similar methods and improved structure contribute to easier navigation by the user, which is positively perceived by search engines. Taking all these aspects into account will help improve the performance of the site.
In fact, without correcting internal errors, both a personal blog and an online store, in most cases it is either impossible to start at all, or all your efforts will be ineffective.
