Top 5 most common mistakes when creating a website
1. Lack of interactivity
The site is plastic, I would even say dead. It lacks any features that would allow you to communicate with the client and build a relationship with him after he has traveled through the site. Where does interaction begin? This could be a tempting Lead Magnet with some useful gift. This may be an opportunity to request a call back. Possibility to leave a request.
After the client leaves you his data, you can continue your interaction using e-mail marketing or a personal call. Let people feel that you are a company that employs sympathetic people, and not frostbitten robots.
2. Complete copying of the best competitor
This doesn't work anymore! The consumer feels like a pathetic fake. Of course, benchmarking (focusing on best practices) is necessary, but do it wisely. We recommend doing it this way: look at the top sites in search engines in Ukraine for your direct goods and substitute goods (substitutes). Write down what you liked/disliked! Try to use their strengths by correcting their weaknesses with your personal vision. Be sure to highlight new features on the Western market and introduce a new approach that has not yet been used in Ukraine: business Fresh. Believe me! It is very easy! There are few good websites in Ukraine. Many developers repeat the same mistakes that we are reading now! Therefore, before you give your money into the hands of developers, use your head!
3. “Full stuffing”
Or “Make me Fire!” When a person making a website has seen enough cool features for different products and wants to implement them all at once. The effect is something like this: if you take an ordinary car and stuff it with all sorts of lights, a funny horn, dark blue tint, and also attach all sorts of plastic Chinese things on top (we believe and hope that this is not about you). Interesting ideas are good individually, and when you implement them they should not cause shock and a feeling of incompatibility. All elements must be in harmony with each other. This is about the aesthetic part.
4. “More, even more functionality”!
We probably need to display a rating of “Top sites that, even with the client’s strong desire, do not allow him to make a purchase.” Yes, this happens more often and the reason for this is the unbridled rush to use all the functionality that a person has encountered on all the sites that he has viewed throughout his life. The erroneous opinion that it will be better, cooler. As a result, a client arriving at such a site encounters a lot of obstacles that distract him, puzzle him and do not allow him to complete the target action - a purchase.
5. “I know everything”
Perhaps this phrase is often the precursor to a complete failure! This happens in cases where a client who does not have successful experience in implementing websites insists on those ideas that are considered really unprofitable in the world of developers. Even when developers who have eaten the dog on websites and have truly profitable projects try to convince the client of the opposite with arguments, the client simply cuts them off with one simple phrase: “What are you telling me! I know everything and do it my way.” Therefore, always rely on the advice of people who have successful experience in the issue that you are currently solving. Otherwise, you will have another site slowly dying on the Internet.
